From Fresh Potatoes to the Perfect Crunch: The Roots Way

When you open a bag of potato chips, you might only think about the crunch. But at Roots, we think about everything that happens before that first bite.

Our journey starts with Idaho-grown potatoes and ends with crispy, flavorful kettle cooked potato chips made with carefully selected ingredients.

🥔 It Starts with Idaho Potatoes

Good chips begin with good potatoes. We use potatoes grown in Idaho and carefully select them for the texture and flavor we want in our chips.

From the farm to the kitchen, every potato plays an important part in creating that satisfying crunch.

🌱 From the Farm to Your Snack

At Roots, we are proud of our connection to farming. Our potatoes come from the land, and we believe that caring for that land is an important part of making great food.

This farm-to-snack journey helps us keep our focus on quality from the beginning.

🥔 Why Kettle Cooked?

Kettle cooking gives our potato chips their signature crispy texture. The process helps create the hearty crunch that makes Roots chips enjoyable whether you're having a quick snack, sharing with friends, or serving them alongside a meal.

 Two Ways to Enjoy Roots

We offer different cooking styles so you can find the flavor you love.

Our classic varieties are cooked in 100% avocado oil, bringing out the delicious potato flavor while creating a crispy bite.

For something richer, our Tallow variety is cooked in 100% grass-fed beef tallow, creating a savory and satisfying flavor.

❤️ A Snack With Roots

From Idaho-grown potatoes to the finished bag, Roots is about keeping things connected to where food begins.

Fresh potatoes. Carefully selected ingredients. Kettle cooked crunch. That's the Roots way.

Whether you reach for Sea Salt, Jalapeño, Barbecue, Purple Potatoes with Sea Salt, or Tallow, every bag has a story that starts with the potato.