What Makes Roots Potato Chips Different?

With so many potato chip choices available, it can be hard to know what makes one brand different from another. At Roots Potato Chips, we keep our focus simple: quality potatoes, thoughtful farming, simple ingredients, and a great crunch.

🌱 It Starts With the Potato

Our potatoes are regeneratively grown on a multi-generation Idaho family farm. Practices like cover cropping and composting help support healthy soil while growing quality potatoes.

We believe better potatoes are the foundation of better-tasting chips.

🥔 Fresh Idaho-Grown Potatoes

Instead of treating potatoes as just another ingredient, we put them at the heart of what we do. We use Idaho® potatoes, including naturally purple potatoes for our Purple Sea Salt flavors.

This farm-to-chip approach helps us stay connected to where our food comes from.

🥑 Two Different Cooking Oils

Roots offers something for different preferences. Our chips are cooked in:

• 100% avocado oil – for a crisp, satisfying crunch and clean finish.
• 100% grass-fed beef tallow – for a rich, savory flavor and hearty crunch.

Both collections are kettle-cooked to create the texture people love in a good potato chip.

🧂 Simple Ingredients, Real Flavor

We believe you don't need complicated ingredients to make a great snack. Our flavors range from simple Sea Salt and Purple Sea Salt to Jalapeño, Barbecue, and Sea Salt & Vinegar.

Our products are also made without seed oils and are free from gluten, GMOs, and the 9 major allergens. Our brand also offers products that are verified glyphosate-free and plastic-neutral.

🌱 More Than Just a Bag of Chips

For us, Roots is about knowing where our food comes from and how it is made. From the soil where our potatoes grow to the oil used to cook them, we want every part of the process to reflect our focus on quality and simplicity.

That's what makes Roots Potato Chips different: real Idaho roots, thoughtful farming, simple ingredients, and a satisfying crunch in every bite.