The Story in the Soil: More Than Just a Potato Chip

A great snack starts long before it reaches the bag. At Roots, it starts in the soil—with potatoes grown on the farm and a commitment to making every step matter.

🥔 It Starts with the Potato

We believe better chips begin with better potatoes. Our potatoes are grown in Idaho, where farming is at the heart of what we do. From planting to harvest, we care about the crops that become the foundation of our kettle cooked potato chips.

The result is a simple idea: start with quality potatoes and let their natural flavor shine.

🌱 Respecting the Soil

For Roots, farming is about more than growing a crop. Healthy soil is an important part of creating a strong and sustainable farm for the future.

By focusing on responsible farming practices and caring for the land, we work to keep the connection between the farm and the food we make strong.

 From Farm to Kettle

Once the potatoes are ready, the journey continues from the farm to the kettle. Our potato chips are kettle cooked to create the crispy texture and satisfying crunch that makes them so enjoyable.

Depending on the variety, Roots chips are cooked in 100% avocado oil or 100% grass-fed beef tallow, giving snack lovers different ways to enjoy our potatoes.

❤️ Simple Food, Big Story

A bag of potato chips may look simple, but there is a lot behind it—a farmer, a field, fresh potatoes, careful preparation, and a commitment to quality.

That's what makes Roots different. We don't just want to make a snack you enjoy. We want you to know where that snack begins.

🌾 The Roots Story

From Idaho-grown potatoes to kettle cooked chips, every bag represents our connection to farming and the land.

Because a chip is never just a chip. It's a little piece of the farm, brought from the soil to your table.