Why Quality Ingredients Matter in Every Bag of Roots Potato Chips

At Roots Potato Chips, we believe a great snack begins with quality potatoes, simple ingredients, and careful cooking. From our multi-generation Idaho family farm to every crunchy bite, we focus on making potato chips that bring together great taste and thoughtful farming.

Grown With Care

Our Idaho® potatoes are grown using regenerative farming practices, including cover cropping and composting, that help support healthy soil. We believe caring for the land is an important part of growing quality potatoes.

Made With Your Choice of Cooking Oil

We offer two unique collections to suit different preferences:

• 100% Avocado Oil: Kettle-cooked for a crispy crunch and clean finish, without seed oils.

• 100% Grass-Fed Beef Tallow: Kettle-cooked for a rich, savory taste using 100% grass-fed beef tallow.

Both collections start with quality potatoes and a focus on flavor.

Find Your Favorite Flavor

Whether you prefer classic or bold tastes, Roots has a flavor to enjoy. Choose Sea Salt for a simple classic, Purple Sea Salt for a distinctive potato experience, Jalapeño for a spicy kick, Sea Salt & Vinegar for tangy flavor, or Barbecue, Sweet & Smoky for a savory twist. Our tallow collection also offers Tallow Sea Salt and Tallow Purple Sea Salt.

Simple Ingredients, Thoughtful Choices

We focus on simple ingredients and offer products that are gluten-free, non-GMO, and free from the nine major allergens. Our brand also emphasizes glyphosate-free verification and plastic neutrality.

Enjoy the Roots Difference

From thoughtfully grown Idaho® potatoes to our choice of cooking oils and variety of flavors, Roots Potato Chips brings care and attention to every bag.

Roots Potato Chips — quality potatoes, thoughtful farming, and a satisfying crunch.