From Farm to Crunch: The Roots Potato Chips Difference

Great potato chips start with quality potatoes, thoughtful farming, and simple ingredients. At Roots Potato Chips, we bring these together to create kettle-cooked chips with delicious flavors and a satisfying crunch.

Grown With Care in Idaho

Our potatoes are grown on a multi-generation Idaho family farm using regenerative practices such as cover cropping and composting. These practices help support healthy soil and reflect our commitment to growing quality potatoes.

Two Cooking Oils, More Choices

We offer two unique collections to suit different tastes:

• 100% Avocado Oil: Kettle-cooked chips with a crispy crunch and clean finish, without seed oils.

• 100% Grass-Fed Beef Tallow: Chips cooked in grass-fed beef tallow for a rich, savory flavor and satisfying texture.

Flavors for Every Craving

From classic to bold, Roots has a flavor for different snack preferences:

• Sea Salt: Simple, classic potato flavor.

• Purple Sea Salt: Naturally purple potatoes with a touch of sea salt.

• Jalapeño: A spicy kick with savory seasoning.

• Sea Salt & Vinegar: A tangy, salty combination.

• Barbecue, Sweet & Smoky: A sweet and smoky flavor.

• Tallow Sea Salt and Tallow Purple Sea Salt: Classic and purple potato chips cooked in 100% grass-fed beef tallow.

Simple Ingredients, Crunch You Can Enjoy

We believe good snacks don't need complicated ingredients. Our products are made with simple ingredients and are free from gluten, GMOs, and the nine major allergens. Our brand also emphasizes glyphosate-free verification and plastic neutrality.

Discover Your Roots Favorite

Whether you enjoy the classic taste of Sea Salt, the bold flavor of Jalapeño, or the richness of our tallow collection, Roots Potato Chips brings together Idaho-grown potatoes, thoughtful farming, and carefully chosen ingredients.

Better potatoes. Thoughtful ingredients. A satisfying crunch. That's the Roots difference.