From Idaho Potatoes to a Satisfying Crunch: The Roots Story

A great potato chip starts with a great potato. At Roots Potato Chips, we believe the journey from the farm to your snack bowl matters. That’s why we focus on quality potatoes, carefully selected ingredients, and a kettle-cooked process that creates a satisfying crunch.

It Starts With Quality Potatoes

Potatoes are at the heart of every Roots chip. We use carefully selected Idaho-grown potatoes as the foundation for our products. Our connection to farming and the soil is an important part of the Roots story, because we believe great chips begin with quality ingredients.

Kettle Cooked for a Satisfying Crunch

Our chips are kettle cooked to create the hearty texture and crunch that make every bite enjoyable. Each batch is carefully cooked to bring out the natural character of the potatoes while creating a delicious snack experience.

Flavor for Every Craving

Roots Potato Chips offers a variety of flavors for different tastes. Jalapeño adds a flavorful kick, while Sea Salt & Vinegar delivers a classic salty and tangy combination.

For something naturally distinctive, Purple Potato Chips with Sea Salt are made with naturally purple potatoes and finished with sea salt. We also offer select varieties cooked in 100% avocado oil or 100% grass-fed beef tallow.

From the Farm to Your Snack Bowl

At Roots, our story goes beyond the finished bag of chips. From carefully selected potatoes and family-owned farming to the kettle-cooking process, every step plays a role in creating the final crunch.

Whether you're sharing a bag with family, enjoying a road-trip snack, or simply craving something crunchy, Roots Potato Chips bring together quality potatoes, carefully selected ingredients, and satisfying flavor.

Quality potatoes. Carefully selected ingredients. Kettle-cooked crunch. That’s the Roots difference.