Better Farming, Better Crunch: The Roots Story

At Roots Potato Chips, we believe great chips start with healthy soil and carefully grown potatoes. That is why we focus on regenerative farming, sustainability, and simple ingredients to bring you a delicious crunch.

What Is Regenerative Farming?

Regenerative farming helps improve soil health, support wildlife, and conserve natural resources. Our farming practices include cover crops, composting, crop rotation, and protecting the soil. Our commitment is supported by Soil and Climate Health Initiative Verification, which evaluates our farming practices and their impact on soil and ecosystem health.

Potatoes Grown With Care

Our Idaho potatoes come from both certified organic and non-certified organic farmland. While our chips are not certified organic, our potatoes are not sprayed with synthetic pesticides, including herbicides, fungicides, and insecticides.

We keep our ingredients simple and kettle-cook our chips in 100% avocado oil or 100% grass-fed beef tallow, depending on the variety. From Sea Salt and Jalapeño to Barbecue and Purple Potato Chips, every bag is made with a focus on flavor and quality.

Our Commitment to Sustainability

We believe caring for the earth goes beyond farming. Our efforts include conserving water, keeping potato skins on to reduce food waste, using recycled materials in some packaging, and maintaining our plastic-neutral commitment.

Rooted in the Land, Made for a Better Crunch

At Roots Potato Chips, we bring together Idaho-grown potatoes, thoughtful farming practices, and simple ingredients to make chips you can enjoy. Because great taste starts with caring for the land.

Roots Potato Chips — Rooted in the land. Made for a better crunch.