From Idaho Potatoes to Your Favorite Crunch

At Roots, we believe a great potato chip starts with a great potato. That’s why our chips are made with carefully selected Idaho-grown potatoes and simple ingredients.

🥔 It Starts With Good Potatoes

Our potatoes are grown in Idaho and carefully selected to help create the crispy texture and delicious flavor you expect from Roots Kettle Cooked Potato Chips.

We take pride in where our potatoes come from and the people who grow them.

🌱 Simple Ingredients, Great Flavor

We keep things simple. Our chips are made with quality ingredients and cooked to bring out a satisfying crunch.

Depending on the variety, our potatoes are cooked in 100% avocado oil or 100% grass-fed beef tallow. Each option gives our chips its own unique taste.

🥑 A Flavor for Everyone

Whether you enjoy a classic snack or like trying something different, Roots has a variety for you.

Choose from flavors such as:

• Sea Salt – simple, classic, and crispy
• Jalapeño – a tasty kick with every bite
• Barbecue – savory flavor with a delicious crunch
• Purple Potatoes with Sea Salt – a unique snack made from naturally purple potatoes
• Tallow varieties – rich and savory chips cooked in 100% grass-fed beef tallow

❤️ Made With Care

From Idaho-grown potatoes to the final kettle cooked chip, every step matters. We want every bag of Roots to deliver the crispy, satisfying snack you can enjoy anytime.

Good potatoes. Simple ingredients. Great crunch. That's Roots.