From the Farm to Your Favorite Snack 🥔

At Roots, we believe a great potato chip starts long before it reaches the bag. It starts with good potatoes, good farming, and careful preparation.

🥔 It Starts with Idaho-Grown Potatoes

Our potatoes are grown in Idaho and carefully selected to make delicious kettle cooked potato chips. Starting with quality potatoes helps us create the crispy texture and satisfying crunch Roots is known for.

🌱 Grown with Care

We believe the story behind our chips matters. From the soil where our potatoes grow to the finished product, we focus on quality and thoughtful farming practices.

🔥 Kettle Cooked for Extra Crunch

Our potatoes are kettle cooked to create a hearty, crispy texture. Every bite delivers the satisfying crunch that makes a good potato chip so enjoyable.

Two Ways to Enjoy Roots

We offer different cooking styles for different tastes. Our classic varieties are cooked in 100% avocado oil, while our Tallow Sea Salt variety is cooked in 100% grass-fed beef tallow for a rich, savory flavor.

❤️ A Simple Snack with a Bigger Story

Roots is more than just a bag of potato chips. It is a connection between Idaho farms, carefully selected potatoes, quality ingredients, and the people who love a great crunch.

From Idaho-grown potatoes to your snack bowl, Roots keeps the focus on making every bite delicious.