A Better Crunch Starts with Better Potatoes 🥔

At Roots, we believe a great potato chip starts with a great potato. That’s why our journey begins with Idaho-grown potatoes and ends with crispy, kettle cooked chips made for everyday snacking.

🥔 From Idaho Farms to Your Snack Bowl

Our potatoes are grown in Idaho and carefully selected to create the texture and crunch we want in every bite. We keep the focus on quality from the farm all the way to the finished bag.

🔥 Kettle Cooked for a Satisfying Crunch

Kettle cooking helps give Roots chips their deliciously crispy texture. Each bite brings that hearty crunch that makes potato chips such a satisfying snack.

🥑 Cooked in 100% Avocado Oil

Our avocado oil varieties are cooked in 100% avocado oil, which has a mild flavor that lets the potato and seasoning shine.

Choose from favorites like Sea Salt, Jalapeño, Barbecue, and Purple Potatoes with Sea Salt.

🐄 A Rich Tallow Option

Looking for something different? Our Tallow Sea Salt chips are cooked in 100% grass-fed beef tallow for a rich, savory flavor and satisfying crunch.

❤️ Simple Ingredients. Delicious Results.

From Idaho-grown potatoes to kettle cooking, Roots keeps the focus on what makes a great snack: quality potatoes, carefully selected ingredients, and plenty of crunch.

Roots Potato Chips — grown with care, kettle cooked with purpose, and made to be enjoyed.